Digital Sales

Lonely Planet has been an essential resource for travellers for decades. We cover every conceivable destination, interest and passion. More than 13 million monthly visitors come to our award-winning website for inspiration, trusted advice and entertainment. Advertise with us and connect your brand with our vibrant, global community.

A Full Suite of Partnership Offerings

from major marketing campaign sponsorships to custom content creation

Custom Videos

Targeted Articles

In-depth Digital Features

Contests

Social Media Campaigns

Curated Content Programs

A Complete Toolkit

reaching our highly engaged travel audience in the most inspiring way

Tentpole Partnerships

Digital

Video

Social

Mobile

Sponsorship

Recent Custom Campaigns

Our Clients

Lonely Planet’s Content Network

Multiple Channels - Millions of Users

Digital

250 cities
in the Guides app

5 million+
ebooks downloaded

118 million+
unique visitors a year

500 million+
website page views a year

Content

329,000
points of interest

22,800
destinations

17 million+
video views

111,000+
high quality images

Community

1.6 million+
newsletter subscribers

3,000+
pathfinders (social influencers)

230+ authors
in 46 countries

19 Destination Editors
covering 200+ countries

Social

6.29 million+
Twitter followers

2 million
Facebook fans

2 million
Instagram followers

740 thousand+
Pinterest followers

Our content has kept travel-lovers inspired, entertained and engaged for generations, even when they’re not actively planning a trip. Our recommendations have opened the eyes of all types of travellers to brand new destinations, revitalized cities and rich experiences they might even find close to home.

Reach Our Audience of Travel Enthusiasts

13000000

Global Unique Users

52

Female

48

Male

Mobile

Desktop

Tablet

Age

18-24

11%

25-34

39%

35-44

19%

45-55

13%

55-64

11%

65+

7%

Unmatched Trust and Expertise Among Travel and Media Brands

‘Most engaged social media platform’ – Skift

Our Guides app maintains a 5-star rating and Apple Editor’s Choice rating

We sell more guidebooks than any travel publisher in the world

In our 2018 survey, 80% of travellers familiar with Lonely Planet said they trusted it more than any other travel brand

Drop us a line