Lonely Planet has been an essential resource for travellers for decades. We cover every conceivable destination, interest and passion. More than 13 million monthly visitors come to our award-winning website for inspiration, trusted advice and entertainment. Advertise with us and connect your brand with our vibrant, global community.
A Full Suite of Partnership Offerings
from major marketing campaign sponsorships to custom content creation
In-depth Digital Features
Social Media Campaigns
Curated Content Programs
A Complete Toolkit
reaching our highly engaged travel audience in the most inspiring way
Recent Custom Campaigns
Campaign for Abu Dhabi Adventure Builder (Abu Dhabi Tourism)
We put our audience in the driver’s seat for this campaign, built on first-person POV videos from adventures across the city – anything from formula one racing to thrill-seeking waterparks and beyond.
Campaign for Discover Croatia (Croatia Tourism)
Our ‘Discover Croatia’ campaign features a little of everything that we do best – great custom travel videos, insightful writing, gorgeous photography, and some very useful (and inspiring) travel tips.
Campaign for Music City Playlist (Nashville CVB)
‘Essential Nashville’ can mean anything in Music City, depending on your interests. This custom campaign let users craft and share their perfect day out using brand new video from must-see restaurants, events, shopping, entertainment and more.
Campaign for Tokyo Modern | Classic (Tokyo CVB)
This video-first campaign focused on the rich experiences from throughout the city, following a star LP writer as he explores both the brilliant traditions and modern innovations that arc across Tokyo’s culture. Published and promoted in a variety of web and social formats.
Lonely Planet’s Content Network
Multiple Channels - Millions of Users
in the Guides app
unique visitors a year
website page views a year
points of interest
high quality images
pathfinders (social influencers)
in 46 countries
19 Destination Editors
covering 200+ countries
Our content has kept travel-lovers inspired, entertained and engaged for generations, even when they’re not actively planning a trip. Our recommendations have opened the eyes of all types of travellers to brand new destinations, revitalized cities and rich experiences they might even find close to home.
Reach Our Audience of Travel Enthusiasts
Unmatched Trust and Expertise Among Travel and Media Brands
‘Most engaged social media platform’ – Skift
Our Guides app maintains a 5-star rating and Apple Editor’s Choice rating
We sell more guidebooks than any travel publisher in the world
In our 2018 survey, 80% of travellers familiar with Lonely Planet said they trusted it more than any other travel brand